Does 8 Step Communication Formula will make us a Genius? Come on let's prove it wrong!

The 8 Step Genius Communication Formula

The Title really entitled, but still, my neocortex brain didn't allow me, to believe the promise. A quite natural instinct of all, unless we use our sense organs and common sense we don't believe, fare enough. Moreover, I like to prove the promise, a false. That`s how I began the course.

The course structured with 3 Modules.

Module -1 Marketing Psychology.

What does Psychology do here? I thought, and such a lengthy module seems so uninterested? Though I started, I have no idea till then why human behavioral psychology is behind the entire Marketing concept, and how human behavior dictates the whole economy, to Exist, Run, or Collapse.

The course speaks about, the marketing Superpower includes Tools, Analysis, Customer Behaviour, and the human brain and how it influences the Buyer, Product, and Market. Learned Communication is the perfect mantra to influence the brain. I understood that people buy, to fulfill their respective needs, but I learned the real science behind buying is to ‘Survive & Thrive.’

The market has psychology, indeed yes, I googled, the brain is divided into 3 parts Neocortex- Thinking brain, Limbic system- An emotional brain, Reptilian Complex- A Survival brain. The information that we received through communication is filtered through these three brain layers and involuntary or voluntary actions were been taken, how strange? I learned an equation Thoughts + Emotions + Action = Survival.

Now let me tell you, what I understood in brief about Marketing & how Psychology is clubbed together.

The marketing has 6 super duper principles they are”

1. Save money
2. save time
3. Be a part of the community
4. Gain status
5. Make Money
6. The desire for meaning.

We all are buyers, and unless any of the above principles satisfy, we won`t invest or purchase. An open secret one must admit. So to understand and classify the above principles, the brain secretes a few Neurochemicals those are.

1. Dopamine
2. Serotonin
3. Oxytocin
4. Endorphin
5. Cortisol

The first four are happiness Neurochemicals and the last one is the fear/stress Neurochemical. Interestingly though we have 4 happiness feel-good chemicals to release, but, most of us choose the last one, unfortunately.

Surprisingly, these 5 Neurochemicals are triggered and released to take actions and bear the consequences. Thinking it as a Rocket science? But it is the common science which we learn and left long back at school after exams. But digging deep into the course made me understood, what we learned in school will never leave us yet, it follows us.

And I able to pay attention, how the so-called marketing giant companies deeply understood the function of the brain and the behavior of the customers. And they took advantage of the knowledge and brainwashed, manipulated their interests on us, and converted into a trillion dollars sales and ruling the global markets still.

Now coming to the next topic the 6 principles of persuasion.

1. Reciprocation
2. Consistency
3. Social proof
4. Authority
5. Liking
6. Scarcity

The above 6 are the standard principles that are ruling the business. Any copy, ad, or Story must and should have any of the principles to survive. To attract the customer to gain trust, or to make them feel the product you sell, just apply the above principles its a huge success. you bet!

Check the below ad for reference.

Alpha Marketer Network

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Module -2 Copywriting

Being an ambitious Copywriter, I jump and dived into the topic.

The course taught me how words can transform into cash? Interesting isn`t it. The steps by step teachings about how to understand the prospect, simplify the message, how to follow the structure, and finally how to sell a solution to the customers. Simply awesome, easy learning and practically applying.

The sub-topics like pressing the pain points of consumers, how to take the demographic information, how important to study the product, What is the cross-fertilization of ideas, why should we create a swipe file, what is a short choppy copy, and the list goes on and never-ending that made me so excited and exhausted too.

And about the Big idea how much I talk, is Small. One has to experience Coaching & Soching. Then I realized why & how the ads/commercials are so captivating and attention-seeking and super successful. The reason behind is profound, one who understands the problem of the customer can create a funnel of sales. Effective communication leads to an efficient sales pitch.

Precisely throwing few tips of copywriting.

1. A Big promise that forms the theme of the copy
2. The promise must be new, compelling, and strong in solving and addressing the problem.
3. An Impactful copy taps and triggers the right neurochemical of the customer.
4. Always create a curiosity that makes the customer stick to the copy until the end.
5. Headlines capture the proper attention

To know more just click the ad below and check the details.

Alpha Marketer Network

Module - 3 Business Story Telling.

So far I thought storytelling is just any other art form and related and reflects in scripts, books, movies, and plays but I learned in the course business do tell stories! And those stories nearly simulate the scripts, the best part is the course explained by the perfectly well-structured format with easily grasped content with mind-boggling examples. The 8 step formula of business storytelling.

Wow! Seriously the climax, Mixing all the 3 modules into 1 and created a new communication formula with a readymade easy accessible downloaded Table format formula. It's proven, it`s applied, and result in a guaranteed recipe for a layman, who doesn't know the meaning of marketing or who are not interested in marketing, or who say marketing is not my cup of tea! For them an easily understandable, simple yet powerful solution to try. If the formula is once implemented in their own business or for clients I bet, success is inevitable.

After finishing the course, my perception towards the promise automatically changed, and come to know if a promise/ formula is challenged it must never be cross-checked. And making a layman genius is not a gynie job of anyone who comes from the lamp and turns them out, the perfect genius. It is the ability to teach the knowledge and helping them to help themselves to become Genius.

By learning, practicing, and applying the above formula and started getting or showing results, itself is considered proven.

Yes, I upvote, The 8 Step Genius Communication Formula will definitely help to become a layman to turn Genius. Do you?

Then click on the link and join the course and become a Genius.

The 8 Step Genius Marketing Communication Formula